Tuesday, June 30, 2009

Journal 15, July 1

http://online.wsj.com/article/SB124636491863372821.html

A day before implementation, the Chinese government postponed the implementation and mandate of Web-filtering software to be installed on all computers in China. The delay was said to be mainly caused by PC makers concerned about not having enough time to implement the filter effectively by deadline.
There has been much controversy over the web-filtering mandate proposed by the Chinese government. Many feel that it is intrusive, and allows the Chinese government to further encroach on censorship of its citizens.
While PC makers complained that they didn’t have enough time to meet the deadline of implementation, governments abroad including the European Union and the U.S. have voiced concern about the filtering mandate. Additionally, many citizens within and outside the boarders of China have been against the filtering system feeling it allows the government to have more control over personal life. However, the government says the filter will only block “unhealthy” content from youth and does not keep track of users’ behavior online.
Calling the filter, the Green Dam Youth-Escort, the main purpose of the filter is to implement in schools and web cafes in order to protect the youth from unscrupulous content. However, some who have already used computers containing the filter say that it also blocks users from travelling to sites with controversial political content.
Although big PC makers, including No. 1 PC exporter Hewlett Packard is willing to comply, agreement to including the filter in their products does not come without hesitation. However, China is No. 2 in the world for consumption of computers behind the U. S. and PC makers know that they must include the filter in order to continue to capitalize off of the growing Chinese market. Companies such as Sony have already began making products with the Green filter while other companies such as Dell and Acer are asking for more time to test the filter before they rush it to market.
All in all, it seems like another way for the Chinese government to control content disseminated by their population. Moreover, it is awesome that the PC makers really have no power to protest this border-line immoral act of control because China is such a huge part of company revenue.

Sources:
http://www.circleid.com/posts/20090608_chinas_green_dam_youth_escort_software/

Journal 14, July 1

http://online.wsj.com/article/SB10001424052970203872404574260031716614544.html

Real Player has just released a new video downloading platform called the Real PlayerSP. The Real PlayerSP enables users to download videos and transfer them to various portable devices. It is very convenient because it has an easy-to-use interface and is free to download. Once installed, you can use the new player to download videos on the web and convert the files to place on different mobile devices. This is the key differentiation with the software. It can convert and transfer files to work on the iPhone, Blackberry, T-Mobile Sidekicks, Palm Pre, and and several other portable devices.
RealNetworks, Inc. who has been a long-time player the data transfer industry is also the parent company of Rhapsody Music and the ever evolving Real Player used to play music and videos. The new RealPlayer SP(SP stands for social and portable) is the latest product offering for consumers in this fast-paced digital society.
However, there are a few glitches and concerns with the software. Typically, many videos that people want to rip are larger in size and copyright protected. Thus, the RealPlayer SP can can mainly be used with only small videos. Additionally, the iPod Touch has just released an application that allows users to download videos, movies, and tv shows directly to the device. RealPlayer SP is only currently only compatible with PC but RealWorks plans to unveil a Mac version later in the year. Also, users have found that sometimes when attempting to download a video, it will download only commercial prior to the video but the software will show a full video has been downloaded.

However, the RealPlayer SP makes it easier to go between different social networks to share video. Users find it quite simple to convert one video with software to be viewable on various sites like Twitter, Myspace, and Facebook.
However, Youtube lets users embed videos on these social networking sites as well. The true mark if this new software video converter will have staying power and facilititate further innovation in the market is if its ease of use surpasses current market offerings and if its various platform capabilities will prove useful in a market where many platforms have their own channels of getting videos to portable device users.


Sources:

http://www.realnetworks.com/


http://www.real.com/realplayer?src=realplayer_8020&pcode=rn&opage=realplayer_8020

Journal 13, July 1

http://www.nytimes.com/2009/07/01/technology/internet/01yuan.html?_r=1&ref=technology

The increase of virtual currency trading in China has government officials scared and making moves to limit the activity in the country. Currently, China has the largest market in the world for such games as Tecent, World of Warcraft and other interactive platforms that have virtual currency features. These games allow participants to accrue, trade, and even purchase real items such as food and clothing with this virtual currency. Close to $2 billion dollars worth of virtual currency was traded last year alone in China.
The government is concerned because they feel that the increased popularity and value of virtual currency can affect the economic state of real currency. At one point, virtual currency was valued at more than the Chinese currency, the renminbi and Chinese officials were worried that this virtual worth could degrade the value of real money in the country.
Interestingly enough, online retailers are feeding into the virtual marketplace. E-markets such as eBay and Taobao sell World of Warcraft virtual gold coins and swords. China has taken action by banning real goods being bought with virtual currency. Evidently, virtual currency however, holds true weight among users. Reportedly, a man in China was sentenced to prison for beating up a man in a café and demanding him to turn over virtual currency and valuables in value of $14,750. It is ironic how intangible goods now have society taking tangible action. Even more intriguing is the fact that clandestinely, we have been using virtual currency since the inception of online banki ng. However, as a new threat comes into town, governments are raising eyebrows at the true implications of this new phenomenon predicated by gaming technology.
The regulation of virtual currency in China comes at a tense time however where China has been criticized for its proposed national implementation of filtering software on all computers sold in China. This filtering software would block pornographic and other unhealthy sites. While China is making a bang-up effort to thwart the control of money by programmers, it is interestingly ironic how the government can become scared over money that isn’t real and even outwardly showing it through deeper restrictions to protect their control.


Sources:
http://www.pcworld.com/article/165447/china_sentences_virtual_currency_extorter_to_prison.html

http://www.china.org.cn/english/business/239421.htm

Sunday, June 21, 2009

Journal 12, June 21

http://www.technologyreview.com/blog/energy/23526/
http://www.technologyreview.com/blog/energy/23526/

Better Place has demonstrated its new proposal for battery switching stations. The company did a demonstration of how it would work this morning in Yokohama, Japan. The battery-switching stations would be placed at various points on the highway and enable electric car drivers to swap out their low-charged batteries for fully charged batteries. The battery station swap has a proposed time less than that of pumping gas and would enable electric car drivers to travel long distances. These stations would the alternative to drivers having to re-charge their batteries which could take hours.

Japan is currently studying the implementation of stations to reach its goal of half of all cars purchased being electric vehicles by 2020. Inevitably, this would put Japan ahead of many of the major world powers in terms of creating an sustainable national infrastructure.

However, the stations do not come without a few setbacks. Currently, electric car developers are using different battery packs. If the stations carried too many battery packs, it would make switching stations too costly. Chrysler, who just unveiled five different battery packs are an example of the battery pack variation.

Better Place, the world’s leading electric vehicle service provider is racing to be one of the first to provide battery switching stations to various global markets. Their innovative ideas coupled with the electric technology can ultimately propel this new electric market to mainstream consumer appeal and feasibility.

If implemented, these swap stations could thwart more than one obstacle at providing electric cars that could go long distances and bring us one step closer to a green society. Through these new electric technologies, zero-emission cars can emerge as our gateway to cutting down on CO2 tremendously. It is so exciting to see companies working with governments in order to provide technologies that can better society, the planet, and humanity.

View Swap Video bElow:

Sources:
http://www.betterplace.com/company/
http://www.msnbc.msn.com/id/30744602/

Journal 11, June 21

http://www.technologyreview.com/business/22898/page1/

An automotive company based in Santa Monica, CA is trying to be the first to bring an electric sedan to market. The company, Coda Automotive, is a start-up company and will have the car made by a Chinese Manufacturer. The manufacturer, Hafei, plans to make 200,000 cars in the first year. Coda plans to offer the car for $45,000 but it may be lower than this after government subsidies.

There are many car makers racing to put an electric car on the road as well including GM, Subaru, Mitsubishi, Nissan, Ford and Chrysler. Analysts are skeptical of Coda will be able to beat some of the big automakers to the punch. Coda however says that it has differentiated its model by pairing up with a lithium-ion battery maker. Coda, who owns part of the factory says that this partnership enables them to have a steady supply of batteries for its cars. Other Japanese car producers such as Nissan and Toyota also have partnerships with battery makers but Coda feels its scale and speed will surpass these makers and allow their product offering to reach consumers first.

Coda hopes to sell enough of its first generation model in order to create market share and demand for its second generation offering. They plan for their second generation car to go up to 150 miles without re-charging and would cost less than their first release. However, current sedans on the market are $15,000 cheaper than Coda’s offering price for its electric car and analysts are skeptic as to the willingness of consumers to pay the premium price for a greener vehicle.

Inevitably, it is healthy competition for all the companies and extremely beneficial for consumers. With competition, the automakers are having to provide the best quality and mileage for an electric vehicle. This healthy rivalry in the industry assures that the best green technologies for cars with be presented to the market. Additionally, consumers will have a range of choices which will be truly remarkable. As battery technologies evolve, and re-charge station chains start to pop up to replace gasoline stations, the evolution of transportation technology will take sustainable turn.

Sources:
http://www.codaautomotive.com/#/who

http://en.lishen.com.cn/newEbiz1/EbizPortalFG/portal/html/ProgramShow.html?ProgramShow_ProgramID=c373e9199832bda28f7eaf1f67cddb91

Journal 10, June 21

http://www.technologyreview.com/blog/guest/23691/

Currently during the tumultuous election instability in Iran, the government has increased censorship of the internet. Reportedly, the Iranian government has upped the anty and filtered such websites as Facebook and Twitter. Suspecting these types of sites have information that is unfavorable to the current government situation, the increased filtering actions are just another way for the government to control public opinion. The latest Iranian election was to approve continuing power of current president and conservative leader Ahmadinejad. His opponent, Mousavi, who is more liberal and supports improving relations with the U.S. had a strong youth following with over 66% of his supporters under the age of 30.

With social networking sites being popular with this demographic, it is easy to see why the government wants to censor correspondence through these networks. When Ahmadjinejad won by a landslide, the revolt began in Iran and there have been more riots over the election since the 1979 Iranian Revolution.

To overcome the internet censorship, the use of proxies have risen with internet users in Iran. By using proxies, users can bypass the filtering through diverting internet content to pass through machines outside or Iran. Currently, internet traffic flows through one, government owned ISP. Iran has responded to proxies by blocking them as they are found but within the past week, the usage of these proxy tactics have doubled.

The information about the ongoing protests over the election are being disseminated through such sites as Twitter and Facebook and at one point, the government even turned off internet access in the country completely.

Technology now links the world and I believe we truly take for granted the freedoms and access to information that we have in the U.S. I believe that citizens have a right to speak out against what they dislike about their country and should not be censored off. Restricting internet access to free speech portals like Facebook and Twitter will only fuel the yearning for freedom and reform.

Sources:
http://www.boston.com/bigpicture/2009/06/irans_disputed_election.html

http://www.boston.com/bigpicture/2009/06/irans_presidential_election.html

Sunday, June 14, 2009

Journal 9, June 14

http://www.cnn.com/2009/TECH/06/12/digital.TV/index.html

As of Saturday at 12:01am, all television had to switch to digital. Congress voted to delay the transission from the original February 17 conversion date because of the fact that almost 6.5 million homes were not ready for the transission. The Federal Communications Commission has been advertising the switch for some time now and trying to get citizens equipped with the proper technology so that the switch would be smooth.

Digital tv will also allow for ease of switching between watching regular tv and viewing television directly from the internet. This will open up many doors for independent networks and shows that will actually have a fighting chance against bigger more established networks.

The digital switch at first shocked many people, especially older citizens who really didn’t understand the reason or implications of the switch. I think the Federal Communications Commission could have done a better a job of explaining the purpose of the switch to citizens. However, people with satellite or tv service will be unaffected by the change.

The switch however was big business for the government as they solicited over twenty billion in auctions to sell off licenses for vacant frequencies abandoned by local users that could be used for broader commercial uses. Republicans were also against the delay on switching as they stated that citizens had years to prepare.

However for the lower income and elderly persons who were the majority people who had not switched by February 17, I believe that this shows the government did not do as good a job of informing and educating citizens about the switch. Inevitably, there are still some who still need to transission to digital tv, as of now, if you don’t have it than you are getting the snow white picture. It is definitely an evolutionary change in communications that surprisingly was mandated by the government. But once you see how much money the government made off of this, it is clear the implications as to the need for the switch can be questioned.


Sources:
http://topics.cnn.com/topics/digital_televisions

Journal 8, June 14

http://www.technologyreview.com/energy/22794/

GM has just unveiled the prototype for its electric plug-in car, the Volt. GM, who plans to release the car in late 2010 is allowing analysts to actually drive test models for its release. Although the test models do not have the final shape or chassis of the Volt, they are designed to show off the electric generator build into the car. The Volt’s electric generator is one of a kind in that it is the only electric technology in car that fully powers the wheels of the car. For the first 40 miles or so, the car is run soley on the battery. After this, bio-ethanol kicks in a works with the generator to help the gasoline run in the car more efficiently.
The main difference with a fully-powered electric drive is the fact that it accelerates faster than a normal gas electric drive. This is because with an electric propulsion system, the energy is received right away and therefore makes the car go faster quicker. Also, engineers have included features in conventional cars such as the vehicle creep and slow-ride acceleration. These driving features typically seen in conventional cars have to be specially programmed into the hybrid because if the way the electric battery reacts to acceleration.
The Volt also claims to have more power than the Toyota Prius and will be less expensive than the current all-electric hybrid sold in the U. S. right now, the Tesla. Currently the Tesla is sold for close to $100,000 where the Volt will be sold for $40,000.
The Volt was also given Green Car Journal’s Green Car Vision Award in 2009 for its true innovation and economic and sustainable contribution to the green car market. It is exciting to see American car companies finally get on board and beginning to recognize the importance of creating sustainable product offerings for consumers.

Sources:
http://www.greencar.com/articles/innovative-chevy-volt-wins-2009-green-car-vision-award.php

http://www.chevrolet.com/experience/fuel-solutions/electric

Journal 7, June 14

http://www.technologyreview.com/communications/22764/

Nokia is currently researching a way to harness electromagnetic signals in cell phones to keep them recharged. The potential would be huge for the mainstream technology market. Currently, only niche markets such as RFID use a remote recharging technology to keep electronics energized.
Nokia is currently working on a way to apply this new “stay-charged” technology to cell phones. If Nokia can successfully pull it off, it would mean that cell phones wouldn’t need to be re-charged ever again. The implications of this are vast and this technology could also be applied to portable mp3 players and other small, portable electronic devices that typically are in a lower power mode and could be created to use the electromagnetic recharging technology.
Nokia plans to use electromagnetic radiation to re-charge cell phones. This type of radiation can be harnessed from various Wi-Fi sources including radio antenna, satellite and other transmissions. Nokia aims at creating a prototype that can harvest up to 50 miliwatts which researchers predict will be enough energy to charge and keep a cell phone topped out. Nokia, a world leader in mobile services and communication technology has been building on this prototype at its Nokia Research Centre in Cambridge U.K.
To collect as much power as possible, Nokia wants to construct the technology as so it operates like a broadband receiver. Therefore, it could collect energy waves on a variety of signals and could extract energy from various radio waves. This technology would be amazing although it would absolutely dead the mobile phone charger market. Presumably, the cell phone companies would have to find another way to sell accessories to customers or maybe even charge extra if a phone has the new re-chargeable technology. It would be great however, to not have to worry about re-charging my cell phone or frustrated because I don’t have a car charger and I’m on a really important phone call and my phone’s about to die. Nokia’s Research Centre, which mainly focuses on nanotechnology and nanoscience would be doing the world a favor if they can successfully implement a new never –charge –me –again” cell phone.


Sources:
http://www.nokia.com/about-nokia

http://research.nokia.com/research/labs/nrc_cambridge_uk_laboratory

Sunday, June 7, 2009

Journal 6, June 7

http://www.nytimes.com/2009/06/07/business/07novel.html?_r=1&ref=technology

Do you recall going through the check-out line and the cashier having to look up the number code to ring up your fruit? Or vegetables? Well now, there is a new system called the GS1 Databars that would enables grocers to stick smaller barcodes on fruits enabling cashiers to simply scan and retrieve the price of these goods.

GS1 Databars have the capability of holding more data than regular barcodes. The additional data storage would enable for use of better monitoring of goods and inventory and allow for consumers to save more. For instance, companies such as General Mills are looking at using GS1 Databars encoded with coupon information to offer specials on multiple products. Therefore, you would be able to scan one coupon and get a discount on diapers, milk, and baby food.

The GS1 Databars are able to identify smaller items like fresh goods, jewelry and do-it-yourself hardware as claimed on their organization website. Particularly focused on loose produce or fresh foods, this new technology would allow for increased inventory control of organic and non-organic goods. Currently a cashier can mistake an organic for a non-organic good and type in the wrong code. Sometimes organic goods can be 40 cent more than non-organic goods and ringing them up right can decrease degradation of a grocer’s bottom line. Also, Databars would be able to hold variable weight information of products unlike UPC’s and could even be implemented on meat products. If GS1 Databars are used for poultry or other time-sensitive products, the Databar can even be encoded with expiration dates and when scanned, can create an alert on the screen for the customer of the expired sell by date.

This new innovation in inventory technology would be wonderful for consumers and grocers alike. It would allow for more efficient check-out as well as provide more saving options to customers. Additionally, with the development of the “self check-out”, having a technology that customers could scan fresh foods would expedite the check-out process and would decrease the boggle effect. Currently, customers have to scroll through a long list of fresh food products to find the right code for the good they are purchasing.

Sources:
http://www.gs1.org/barcodes/databar/overview
http://www.gs1.org/barcodes/databar/overview

Journal 5, June 7

http://www.technologyreview.com/wire/22762/

At the Wordlwide Developers Conference, analysts, programmers and industry leaders alike are holding their breath on what Apple Inc. will unveil this year. Since the development of the iPod, Apple Inc. has been a trendsetter and industry leader in new innovative technologies with revitalized direction and ingenuity led by CEO Steve Jobs.

Many are predicting new upgrades to the iPhone. The smart phone offering from Apple has had tremendous success. The iPhone has acquired 19.5 percent of the smart phone market and has sold 3.79 million units since market release as reported by the New York Times.

Last year, Apple released the iPhone 3G which has an updated software but users have still asked for more to be included in the iPhone including more storage space, video recording capabilities, and a faster processor. However, since Apple’s offering of a touch-screen phone to the market, many other companies have caught onto the trend with their own touch-screen products for consumers. These include BlackBerry’s Storm, and T-Mobile’s G1, which uses Google’s new Android software.

In essence, although Apple was the first to offer such a comprehensive piece of technology like the iPhone, it is healthy competition for others to enter the market. It will keep Apple on its toes and push the company to continually improve its technology to be a step ahead of its industry competition.

Also, analysts are not only looking at the smart phone innovation but anticipating a “netbook” offering as well from Apple. Currently, netbooks, which are lightweight, mini-laptops have begun to provide an alternative to smart phone purchasers. For as little as $100, a consumer can purchase a netbook and connect to the internet and check emails among various other things. Although Apple has not shown any sign of tackling this new industry, analysts say that the iPhone may evolve into some type of netbook technology as this in the future.

No matter what Apple reveals this week at the Developers Conference, it is certain that the company has proven innovation for close to a decade. It is able to provide consistency with meeting customer wants and needs and has a business model that truly focuses on technological innovation.

Sources:
1. http://www.nytimes.com/2009/04/23/technology/companies/23apple.html


2. https://connect2.uncc.edu/us/lnacademic/results/docview/,DanaInfo=www.lexisnexis.com+docview.do?docLinkInd=true&risb=21_T6718893061&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T6718893064&cisb=22_T6718893063&treeMax=true&treeWidth=0&csi=332263&docNo=10

Journal 4, June 7

http://beta.technologyreview.com/energy/22689/page2/

BASF, a company based in Germany, and Sion Power based in Arizona are partnering in the further development of lithium-sulfur batteries. Lithium-sulfur batteries which can hold twice as much energy as lithium-ion batteries are becoming an evolved prospect for battery use in electric cars. Currently, the technology still has many things to work out including overheating, high cost, and chemical technology improvements.

BASF, the world’s leading chemical company will contribute vast knowledge in materials development and hopes to expedite the process of bringing the new technology to market reports and article in Drug Week. With the world more focused on renewable energies, this is a timely partnership for the chemical giant and a re-chargeable battery developer with growing potential and proprietary knowledge within the marketplace.

The plan however between in the strategic partnership is to make improvements to the lithium-sulfur technology including the capacity to increase driving distance by 5 to 10 times what is currently provided by the lithium-ion technology. Currently the theoretical capacity of electrodes for lithium-sulfur batteries is twice as much as the current technology. However, in order to produce this capacity efficiently and consistently within the new lithium-sulfur technology has posed some difficulties.

First, sulfur is a conservational energy material and makes it hard for the electrodes to move in and out of the medium. The electrodes, which inevitably enact the charge and create the energy to fuel the battery, would need to be channeled in such a way that would make flow between the sulfur materials easier. Additionally, sulfur binds to lithium and this process can create a post-mediary substance that can dissolve into the battery’s liquid and can stop the battery from working after just a dozen cycles.

There are many plans to cure the issues with the lithium-sulfur battery including insertion of ceramic membranes to separate the interaction of sulfur and lithium. This would remedy short-circuiting and overheating. There is also new research that combining the sulfur with carbon can improve and increase the number of cycles the battery will last.

This technology is very timely, especially in America. In 2009, the American Recovery and Reinvestment Act was passed that allocated $2 billion for the development and manufacture of advanced automotive batteries. Therefore, this gives companies more incentives to produce greener technologies for many different industries. With investment now, and further partnerships between companies with complimentary core competencies, the development of green technologies will increase and improve our lifestyles now and for the future.

Sources:
http://www.sionpower.com/

https://connect2.uncc.edu/us/lnacademic/results/docview/,DanaInfo=www.lexisnexis.com+docview.do?docLinkInd=true&risb=21_T6718815201&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T6718815204&cisb=22_T6718815203&treeMax=true&treeWidth=0&csi=246798&docNo=4

Sunday, May 31, 2009

Journal 3, May 31

http://beta.technologyreview.com/computing/22705/page1/
Plastic Logic, a company based in the U.K. has just announced the creation of a new e-book reader that will be debuting on the market next year. The e-reader which has many new features compared to e-book readers currently on the market weighs less than a pound as about as thick as six credit cards.

The e-book reader from Plastic Logic claims to hold many new innovations while still working off of the base E-ink as the method of display technology. The new product offering from Plastic Logic however will include a touch-screen interface, and will use a plastic backplane instead of glass that the company claims provides the light-weight enhancement of their product and increases durability. Users can also alter documents by making notes and underlining items and then save these changes which will be retained even if documents are transferred to another platform. Plastic Logic wants to target the business person by providing applications to read newspapers and Adobe Acrobat files. This would allow for less paper and a de-cluttering of office space.

In an article by Fast Company, The Plastic Logic e-book reader is compared to the Kindle and is found to have a more manageable size (with Kindle at .33 in. deep compared to PL e-book reader at .27 in deep), and the Qwerty keypad of the PL e-book reader seems to better integrate and creates more ease of use the actual keypad of the Kindle.

Analysts estimate that the Kindle, the most popular e-book reader on the market currently, has sold between 300,000-500,000 copies in 2008(actual sales data have not been released from Amazon). Although, as Plastic Logic has released the name of publishing partners signed on for its product including USA Today and the New York Times, the question looms if the new offering will take market share from the Kindle upon release.

Another debate currently about the e-book market is price. Currently, the Kindle is priced at $369 and Plastic Logic has not yet revealed its price point for their e-book reader. As Mary Tripsas, a professor at Harvard who studies the e-book industry points out, "The primary factors for the e-book reader market have been content availability and device price," she says.

The emerging creation of the e-book technology is intriguing to say the least but has not caught on in mainstream appeal. I believe when e-book offerings become more affordable, and more publishers begin offering more titles as e-books, you will definitely see an increase in purchases of e-books. I feel it is a remarkable technology that could cut down on de-forestation by saving paper and spare kids back problems from wearing heavy book bags improperly. It also would allow for extreme saving of spaces in schools, office, and basically anywhere where reading materials would have to be stored. I see e-book readers being a valuable tool for our educational system but who will be the first to market an appealing, economically feasible e-book reader is still waiting to be seen.

Other Sources:

http://online.wsj.com/article/BT-CO-20090528-713758.html


http://www.fastcompany.com/blog/kit-eaton/technomix/plastic-logics-e-reader-could-beat-kindle-dx

Journal 2, May 31

This article touches on the fact that as technology has made it so you can stream radio via the internet, more legal restrictions are being imposed on companies offering free streaming or streaming at low subscriber costs, enabling listeners to obtain music at a marginal or no cost compared to in the past. Pandora, which is currently an online leader in internet radio streaming market has over 7 million listeners in the United States. However, as the article points out, as more and more listeners are finding online radio more appealing, record and publishing companies, especially overseas, have pushed for regulation that mandates internet streaming radio to begin paying royalty rates per every song streamed. This new regulation of online radio stems from the music industry trying to cope with the fact that as a decreasing amount of people are listening to conventional radio and have certainly decreased their purchase of cds, technology has created a frenzied bleeding industry in search of ways to re-capture their revenue channels.
This is why Pandora had to pull the plug on offering its service to listeners outside of the States. In order to verify US listeners, users who were interested in signing up for the service had to enter their area code to verify their residence as stateside, and eventually had to verify the location of using IP addresses.
This is because the royalty regulation enforced outside of the United States was too high for Pandora to justify in their revenue models. For instance, when trying to enter the U.K. market in 2007, Pandora came up against a steep royalty rate of .08 cents per streamed song played.
Coincidentally, Pandora in 2007 launched Pandora Everywhere which allowed their services to be streamed globally through partnerships with Sprint, and later AT&T. Through alternative information technology, Pandora found a way to still offer its streaming service.
The argument is bittersweet as far as the implications of the ingenuity of such companies as Pandora who find ways around regulation to still “legally” provide music to millions of listeners for free. While it is argued that the service Pandora provides helps combat the illegal downloading frenzy devouring the bottom line of many entertainment conglomerates, technology also allows for the free dissemination and application of online radio, allowing listeners to enjoy music for free, at the cost of online advertisers. Therefore, as technology develops and evolves, who really will carry the burden of paying for the increasingly money-conscious yet augmenting appetite of the global consumer?

Other Sources:
http://www.lexisnexis.com/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T6671873194&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T6671873197&cisb=22_T6671873196&treeMax=true&treeWidth=0&csi=5545&docNo=10

http://www.lexisnexis.com/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T6671873194&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T6671873197&cisb=22_T6671873196&treeMax=true&treeWidth=0&csi=161541&docNo=18
Feature Article:

Journal 1, May 31


http://www.govtech.com/gt/case_study/581407

In this article posted on Government Tech, Ohio based company Hyland Software, Inc. and Westlake City Schools(which is the school district located right outside of downtown Cleveland ) have started an initiative called the STEM (Science, Technology, Engineering, Mathematics)program. Initially, the program was a grant-based initiative targeted toward middle school students to encourage development in the fields of focus within the grant and provide real-world experience before graduation. However, the newest initiative was a database creation project proposed by Hyland that would involve high school students. Therefore, the project, which will involve eight high school students at Westlake High School, and will give the opportunity for the participants to create an add-on system to the current OnBase management system that will automate the process of creation and distribution of meeting information and minutes. OnBase, which is an enterprise content management system is currently integrated throughout the school system in various forms and has created better efficient operations for the school district.
Students will have the opportunity to work hands-on and become highly involved in project management, system analysis, and experience in tracking business processes for assessment in order to create better efficiency within an organization.
OnBase, currently a software with numerous awards including 2009 NeOSA Best Software Product, OnBase has been integrated into the Westlake School District since 2002. The software The brainchild of the software, Hyland Software, Inc., is the largest software company in Northeast Ohio and specializes in document and information management softwares. While the school superintendent and Dan Keenan and Mayor Dennis Clough have been building relationships with Hyland since deciding on using the software to create better efficiencies within the school district, the relationship developed into an educational partnership through the extension of the STEM grant in 2008.

Allowing students to get a hands-on opportunity to create something and channel intellectual and creative energy through these efforts, Hyland is viewed as a business firm that truly is displaying corporate responsibility and willingness to contribute back to its community.

I am pleased to see that corporations in these fields are taking opportunities to insert knowledge into the future technological leaders of tomorrow. It will take more than just our school system, but continued partnerships as these to keep the next generation competitive in this growing global community of knowledge and innovation. We are cultivating the next leaders, CEO's, government officials, and revolutionary innovators. Companies like Hyland seem to see that it very important to expose our future leaders to the challendges of the real world as well as give opportunities to release the infinite potential our youth have to face these problems head-on.


Sources:
https://www.onbase.com/English/NewsEvents/Awards
http://www.lexisnexis.com/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T6671800081&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T6671800086&cisb=22_T6671800085&treeMax=true&treeWidth=0&csi=146155&docNo=1